New Product Development
“I have an idea, not a product.”
Innovation lab · Lebanese heritage × nutrition
Traditional Lebanese halawi (a sesame-based sweet) with real protein added, built to keep its texture, sweetness and character.
Innovation lab
Add significant protein without changing the authentic texture and sweetness.
Self-initiated R&D
The services behind this project.
“I have an idea, not a product.”
“My product's taste, texture or cost isn't right.”