Pawpots: 4 concepts narrowed to 2 chosen for launch.
See the project: Pawpots · Ice cream for petsFiras Bader — The Food Engineer
From idea to market‑ready food products.
Food formulation and R&D for brands, startups and manufacturers.
- EZ Whey Up to 28 g protein per bottle
- Al Kazzi Shelf life 6 → 12 months
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01 / 06
Idea
It starts with an idea. We turn it into concepts.
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02 / 06
Formulation
The right ingredients, balanced for taste, texture and nutrition.
EZ Whey: up to 28 g protein per bottle, no graininess.
See the project: EZ Whey · High-protein Greek yogurt drink -
03 / 06
Testing
Samples side by side. Taste, measure, adjust, repeat.
Cake mix: collapse diagnosed and fixed.
See the project: Cake mix optimisation -
04 / 06
Shelf life
It has to taste just as good months later.
Al Kazzi: shelf life 6 → 12 months.
See the project: Al Kazzi · Salted peanuts -
05 / 06
Manufacturing
From the bench to the production line, with your manufacturer.
ProPop: factory process written and handed over.
See the project: ProPop · Factory process and oxidation control -
06 / 06
Market
A finished product, ready for the shelf.
Triple V: launched in Lebanon.
See the project: Triple World · Triple V Purple Energy Drink
Have a product challenge?
Brands I've built products for
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70+
Product formulations
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10
Food categories
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Lebanon · UAE
Markets now Egypt · KSA soon
Is this you?
- “I have an idea, but no product yet.” New Product Development
- “My product's taste or texture isn't right.” Reformulation & Fixes
- “We're a manufacturer. We need R&D help, and our formula must stay private.” For manufacturers
- “I want our own version of a famous product, for my restaurant or my brand.” Reverse Engineering
- “My product goes stale or separates too soon.” Shelf Life & Stability
- “It works in the kitchen, but not in the factory.” Scale-Up & Factory Transfer
How I can help
Five ways to work together.
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New Product Development
From an idea to a final, tested formula.
Proof: Pawpots 4 concepts → 2 SKUs
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Reformulation & Fixes
Better taste, texture or cost for a product you already sell.
Proof: Cake mix optimisation Collapse fixed
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Reverse Engineering
Match the taste, texture and look of a product on the market.
Proof: Frisbee's Pizza Flagship product
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Shelf Life & Stability
Keep your product fresh, crunchy and stable for longer.
Proof: Al Kazzi Shelf life 6 → 12 months
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Scale-Up & Factory Transfer
Move your product from the kitchen to the factory.
Proof: ProPop Factory SOP
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Not sure which one fits?
Tell me about your product. We'll find the right place to start.
Selected work
The problem, what I did, and the result.
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EZ Whey · Dairy
High‑protein Greek yogurt drink
Keep it smooth and full of flavour at a high protein load.
Up to 28 g protein per bottle Status: Formula delivered
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ProPop · Snack
Protein‑coated popcorn
Make a protein coating stick without losing the crunch.
Light, dry crunch Status: Formula delivered
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Al Kazzi · Snack
Salted peanuts
Stop rancidity and keep the crunch over time.
Shelf life 6 → 12 months Status: Reformulated
For manufacturers
I work with your team and your factory. Your formula stays yours.
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Will you keep our formula private?
Yes. You can ask for an NDA before you share any details about your product.
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Can you work with our R&D team?
Yes. I work alongside your R&D and production teams.
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Do we get the process in writing?
Yes. You get a written factory process your team can run. ProPop received a full SOP for factory transfer.
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Which standards do you work to?
Your market's rules and your product specs. Pet food, for example, is balanced to AAFCO / NRC 2006.
Real projects
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Al Kazzi · Snack
Shelf life 6 → 12 months, with no loss of taste.
See the project: Salted peanuts -
ProPop · Snack
Factory SOP delivered. Ready for scale-up.
See the project: Factory process and oxidation control
The Food Engineer
Meet Firas
I'm Firas Bader, a food engineer and R&D formulator. I develop products for startups and established manufacturers across beverages, dairy, snacks, confectionery, pet food and functional foods.
More about me
Have a product challenge?
A new idea, a formula that isn't working, or a shelf-life problem. Let's talk about it.