Pawpots · Pet food · Frozen dessert

Ice cream for pets

A frozen dessert line for dogs and cats: four concepts on one base, narrowed to two for launch.

In development

Client

Pawpots

Premium Pet Food & Treats · Clean Label

Dessert appeal on a pet-safe base, balanced to AAFCO / NRC 2006.

R&D lead

Four concepts built on one frozen base, then scored on palatability and nutritional balance, not human taste.

One frozen base platform, with palatability scoring across concepts.

4 concepts narrowed to 2 launch SKUs.

The services behind this project.