New Product Development
“I have an idea, not a product.”
Confidential · Staples · Dried pasta
Dried pasta targeting 25% protein, on a wheat flour, wheat gluten and egg white base.
The real test is bite: at this protein level, protein fights the gluten network that holds pasta together in boiling water.
Formulation for a client (confidential)
The services behind this project.
“I have an idea, not a product.”