New Product Development
“I have an idea, not a product.”
Client
The challenge
Soft enough to spread from the fridge, firm enough at room temperature.
My role
Formulation for a client (confidential)
Approach
Developed on the client's butter base and on a from-scratch route, with a hard block variant alongside.
Result
A range of 3–5 flavours.
- Spreads from the fridge
- Block variant